If your company has a website, then you’re open to a potentially numerous and widespread customer base. Even the most basic site with just a few pages can help, providing they contain all the essential information like contact details and a brief history of your firm.
However, in an age where smartphone tech is growing at a rapid rate, some may have missed the boat. The reason for this is that many consumers who are in a hurry and haven’t got the time to get to the nearest computer or laptop to make a quick purchase may head to their smartphone instead. In a flash, they can buy what they want or need on the go, and some companies have been quick to embrace mobile e-commerce.
Businesses that already own a fully-blown website with an online shop will know that the potential for selling products online is huge. Even if some companies do this already, maximising it further by tapping into the ever-expanding mobile market is essential to open up a potentially lucrative revenue stream.
The best thing to do for businesses regardless of which industry they’re in or where they happen to be based is to launch a mobile website. For any company which has struggled to get to grips with the web and all it can offer them, it might seem tricky, but designing and launching a mobile version of their desktop site is something they can ill afford not to do.
Mobile web basics
When designing your mobile site, there are a number of things you should always bear in mind before you’re ready to launch the finished product. They are:
- Keeping your site simple: a text-heavy mobile site could discourage consumers from buying something from you. Clearly signposting each page and site section will help, while not loading each page with too much content will prove easy on the eye
- Setting up a secure e-commerce widget: as with your desktop site, make sure that you use a secure payment gateway. This will help to reassure visitors that their transaction is not at risk once they head to the checkout
- Don’t overload each page: having just two or three products for every page will make it seem that little bit simpler
- Make each page look consistent: if the dimensions and colour scheme of your site appears inconsistent throughout, then traffic to your mobile site is likely to move elsewhere
Once you’ve taken all that on during the design process, you’re ready to go. If you’ve never designed a mobile site before and worry about getting it wrong, hiring someone with experience on a freelance basis could help.
A touch of genius
Going mobile is one of the smartest things any business could do, even if they’ve left it a little late. However, something that’s a little on the basic and sparse side won’t do. As daily.co.uk mention on their blog, making the visitor’s mobile web experience as pleasurable as their normal site experience is essential.